As global ambassadors for the Levi’s ® brand, NewJeans has been celebrating the ongoing 150th anniversary of Levi’s^® 501^® jeans, one of the most enduring icons of global style and the original template from which all other jeans have descended. The wildly adored South Korean K-pop girl group and the brand are extending the celebration with a new campaign promoting the power and joy of authentic self-expression. With a new range of Levi’s^® fits and seasonal looks, NewJeans and Levi’s ® are encouraging fans to express their unique style by showcasing different ways to customise Levi’s^® 501^® jeans and really make them your own.

How will you wear yours? Inspired by NewJeans. Finished by you.
Fans of the brand and the K-pop girl group can get in on the action with exciting in-store activities!
From 15 September to 31 October, Levi’s® Red Tab™ members can enjoy S$50 off their purchase and receive a complimentary DIY kit when they spend a minimum of S$250*.
The DIY kit includes a Levi’s® leather back patch with grommets and an assortment of colourful bead charms. Consumers can add these charms to represent anything about them – Their initials, favourite song title, or even spirit animal; anything goes!

Exclusive to Levi’s® ION Orchard, Levi’s® Red Tab™ members who spend a minimum of S$200 will receive a complimentary backpatch and charm service at the Levi’s® Tailor Shop.
Those looking to emulate the customised jeans worn by NewJeans members in the brand film can enjoy an additional 30% off on any customisation services when they spend S$250 and above.

That’s not all! From today until 24 September, shoppers can check out the NewJeans-themed photo booth at Levi’s® ION Orchard for a chance to win attractive prizes, including a complimentary bespoke customisation service at the Levi’s® Tailor Shop to tailor their jeans to replicate NewJeans’ designs!
To enter the lucky draw, consumers need to snap a photo** of themselves in their customised denim at the booth and upload it to social media, tagging @levis_sea #LiveInLevis.

TLDR:

• 11 Sep – 24 Sep: Visit  Levi’s^® ION Orchard, snap a photo at the NewJeans-themed photo booth, and tag @levis_sea #LiveInLevis for a chance to enter the lucky draw and win attractive prizes  
• 11 Sep – 31 Oct: Spend a minimum of $200 only at Levi’s^® ION Orchard to enjoy a complimentary back patch and charm service and 30% off customisation services at the Levi’s^® Tailor Shop
• 15 Sep – 31 Oct: Spend a minimum of $250 at all Levi’s^® stores (excluding Levi’s^® ION Orchard) and enjoy a complimentary DIY kit which includes a Levi’s^®  leather back patch, groomers, and an assortment of colourful bead charms 

Note:
● *Available at all Levi’s
® stores except for outlets, ION Orchard store, and online
● **Limited to 500 physical prints per day
● All minimum spend must be made in a single receipt
● While stocks last. Terms apply