[UPCOMING EVENT] Catch Lee Sung Kyoung at the LANEIGE Beauty Road

Lee Sung Kyoung

LANEIGE will be holding the annual LANEIGE Beauty Road with Water Sleeping Mask roadshow, a traveling beauty tour that illustrates the power of water in purifying and moisturizing your skin to achieve a sparkling ‘Good Morning’ skin with LANEIGE’s bestselling Water Sleeping Mask. The roadshow is set to take place in Singapore at ION orchard from 18 May to 24 May 2017 and will also mark the launch of the second run of the LANEIGE Refill Me Campaign – an enriching global initiative that motivates everyone to gain a greater understanding of water scarcity and join hands to protect our water supplies.

LANEIGE brand ambassador and actress Lee Sung Kyoung, who starred in the widely popular Korean drama Weightlifting Fairy Kim Bok-joo, will be making an appearance at LANEIGE Beauty Road with Water Sleeping Mask on 20 May 2017 at 4PM.

Exclusively for LANEIGE members, the top five spenders at all LANEIGE boutiques and counters from 12 May to 18 May 2017 will stand a chance to win a group photo opportunity with Lee Sung Kyoung during her appearance at LANEIGE Beauty Road with Water Sleeping Mask. For more updates and details on eligibility and terms and conditions, keep a lookout for updates on LANEIGE Singapore’s social media accounts. (LANEIGE Singapore Facebook, @LANEIGEsg)


LANEIGE Beauty Road

This year, the LANEIGE Beauty Road with Water Sleeping Mask roadshow will be making its way to a total of 13 cities. Beginning with LANEIGE headquarters in Seoul, South Korea, the roadshow will then make its way to Hong Kong, Thailand (Bangkok) and Malaysia (Kuala Lumpur), Singapore, Taiwan (Taipei), China (Hangzhou, Beijing, Chengdu and Guangzhou), Indonesia (Jakarta), and Canada (Vancouver) before making its final stop in New York, USA. By going global, the roadshow aims to spread LANEIGE’s message of Sparkling Beauty and bring K-beauty from Seoul to the rest of the world.

Customers who visit the roadshow can expect to learn about the full range of LANEIGE’s Sleeping Care products through interactive games. Upon completion of five game zones and collecting five stamps, customers stand to win attractive prizes at the sure-win standing roulette, ranging from full-sized products, product minis, to Korean memorabilia sponsored by the Korean Tourism Organisation (KTO).

The top spending LANEIGE member at the LANEIGE Beauty Road with Water Sleeping Mask roadshow and LANEIGE ION Orchard boutique from 18 – 24 May 2017 will also walk away with a pair of air tickets to Korea, sponsored by KTO!
**Terms and conditions apply – Winners must be at least 16 years of age and able to travel within travel period

Interactive zones include:
1.Sleeping Beauty Zone – Learn more about each Sleeping Care product through e-catalogues.
2.Scented Card Wall – Discover the effects of each scent used in LANEIGE’s Sleeping Care products, and how they aid in promoting better sleep. These scented illustration cards are also yours to take home!
3.*Photo Zone – Showcase your sparkling beauty and strike a pose at the 3D Photo Zone furnished with furniture from HipVan to capture your LANEIGE Beauty Road memories!
4.*Scent Bar – Discover the significance of the scents in LANEIGE’s signature Water Sleeping Mask, the limited edition Water Sleeping Mask – Lavender and Lip Sleeping Masks.
5.*VR Zone – Put your detective skills to the test as you search for four unique qualities of the LANEIGEWater Sleeping Mask in an immersive virtual reality adventure with a Samsung VR device.
6.*Touch Touch – Challenge your reflexes as you get rid of hecklers disturbing sleep in a touch-activated game board. You’ll also get a special gift when you hit a high score.
7.*Water Hoop – Shoot some hoops with the right water ball representing the Water Sleeping Mask. Get a special gift when you hit a high score!
* indicates zones eligible for Stamp Gift upon completion.

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