[COVERAGE] CLASH DE CARTIER STUDIO: An experiential pop-up in an unconventional and immersive space

Nur Fazura, Rui En, Ji Chang-Wook, Regional Managing Director SEA & Oceania, Cecile Naour, Rebecca Lim, Sheila Sim.jpg

Photo Credits: Cartier

Luxury French jewellery brand, Cartier, celebrated their first and largest ever pop-up activation in Southeast Asia, CLASH DE CARTIER STUDIO, with a star-studded party on the night of 14 November. Hundreds of fans swarmed to the pop-up venue at STPI Creative Workshop & Gallery to catch their favourites on the red carpet.

The exclusive party was graced by South Korean Actor, Ji Chang-Wook, Malaysian actress, Nur Fazura and Singaporean actresses, Rui En, Rebecca Lim and Sheila Sim. Prominent local personalities, who personify the energy and attitude of the Clash de Cartier collection, were also in attendance. These personalities include Arissa Cheo, Charlie Lim, Iman Fandi, Irfan Fandi, Jasmine Sokko and Yoyo Cao.

Starred in the recent drama Melting Me Softly, South Korean Actor Ji Chang-Wook walked the red carpet suited up in black, donning jewelries from the Clash de Cartier collection. 

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Jewellery on Ji Chang-Wook

Santos de Cartier watch large model automatic yellow gold interchangeable metal and leather bracelets ($46,900)
Clash de Cartier ring medium model pink gold ($4,250)
Clash de Cartier bracelet medium model pink gold ($12,100)

For the first time in Southeast Asia, Cartier will be presenting the exclusive CLASH DE CARTIER STUDIO in Singapore. Following the successful global launch of the Clash de Cartier collection in Paris earlier this year, the Maison has recreated an experiential pop-up to allow for guests to explore the collection in an unconventional and immersive space.

Echoing the Paris launch, the pop-up features similar themes of literature, music and art, all in opposition. Creative works by Michel Gaubert and Thomas Lélu are also showcased at the CLASH DE CARTIER STUDIO, in a vibrant clash of cultures.
Furthermore, the space is designed with the main aim for guests to discover the collection in an interactive manner from product inspiration animation to on-site product trying.

At the BOOKSTORE, every guest will be able to receive a customised Haiku poem will be typed out by an old school typewriter and given to guests to take with them as a memento, and at RECORD STORE, guests will be able to listen to the Clash de Cartier playlist curated by leading French sound designer, Michel Gaubert.

More details on CLASH DE CARTIER STUDIO here.

CLASH DE CARTIER STUDIO is open to public from 15 to 17 November 2019 at STPI Creative Workshop & Gallery (41 Robertson Quay, Singapore 238236).
Pre-registration of an hourly session is available at
clashdecartier.sg/register.

Complimentary shuttle service to and from STPI

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