Global leading luxury brand, Lancôme is excited to announce the launch of its first Beauty Tech Flagship in Southeast Asia. In celebration of the 13th year since the launch of the Lancôme Advanced Génifique, the brand spotlights this iconic #1 anti-ageing serum and the latest in beauty technology in a physical flagship at the heart of Orchard Road, outside Mandarin Gallery.

Open to the public from August 25 to September 7, Lancôme promises consumers a fully
immersive and Grandeur activation. Come discover the Microbiome-Skin barrier connection with its number one iconic Advanced Génifique Serum and the microbiome science behind it.
Consumers may now experience the Lancôme Skin Screen, developed with 100% in-house
algorithms to allow more inclusivity and better accuracy in its most advanced skin analysis
service, and consult with Lancôme Singapore’s very own National Skincare Expert, one of ten selected globally, for expert beauty advice.

Iconic K-pop girl group Girls’ Generation recently announced that they will be making a
comeback this year for their 15th anniversary, returning as a full group for the first time in five years. In line with this highly-anticipated comeback, lead vocalist of the renowned Korean girl group, Tiffany Young will be making a guest appearance at the media preview on 24 August 2022, with special activities lined up during the event.

Tiffany began her career at the tender age of 15, through years of hard work and perseverance, she has since risen through the ranks of K-Pop stardom to become one of the most prominent K-Pop idols today. An embodiment of strength as a modern, independent woman, Tiffany is a symbol of #StrongisTheNewYoung, making her a perfect fit as our celebrity guest for Lancôme’s First Beauty Tech Flagship.

EXPERIENTIAL OMNI-ACTIVATIONS
Génifique Immersion Gallery
A fully immersive educational gallery, complete with light projections, offers the public insight into the brand’s futuristic world of Beauty Tech as well as the science that powers Lancôme’s Advanced Génifique.

Write Your Strength Studio
Lancôme launches a nation-wide #StrongisTheNewYoung campaign in celebration of its first
Beauty Tech Flagship. The aim: to feature 50 inspiring women in Singapore across various
professions, cultural and social backgrounds, to inspire, empower, and uplift their community to be stronger together. These 50 women, in different stages and seasons of their lives, were invited to share what their strengths are in writing at Lancôme’s unique Write Your Strength studio.
The same Write Your Strength Studio will be stationed at the Flagship to invite members of the public to be part of this inspirational campaign as they express themselves by writing their strengths in the lightwriting booth. This moment will be captured and shared to the consumers via a GIF, which can be downloaded so that they can spread their own empowering message to their community as well.

Génifique 7-Day Sampling Machine
From 25 August to 7 September 2022, consumers can redeem a FREE 7-Day Sampling Kit from the Génifique Vending Machine, consisting of the brand’s best-selling Advanced Génifique Serum and Eye Cream upon completion of their Skin Screen consultation at the Flagship.

From 25 August – 7 September, consumers can enjoy 49% savings on Lancôme Advanced
Génifique set and receive a Tiffany Young signed tote bag* when they shop at Takashimaya online.
The Lancôme Beauty Tech Flagship will be open to public from 25 August – 7 September 2022, Mandarin Gallery, 333A Orchard Rd, Singapore 238897.
For more information or to sign up for your slot to explore the Beauty Tech Flagship, visit https://www.lancome.com.sg/en_SG/beauty-tech-flagship.html